I.S Makeup
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I’m Inés Santiago — a bridal makeup artist based in Lisbon, born in Guadalajara, Mexico. I create soft, luminous wedding looks that hold from the first look to the last dance — for brides marrying in Portugal, planning a destination wedding, or celebrating back home in Mexico.

Choosing a base for the day you’ll actually have

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A garden ceremony in the Algarve in August and a candlelit reception in a Sintra quinta in November are not the same job. Heat, humidity and how much you expect to cry all change what I reach for.

Your dayWhat tends to workWhat to avoid
Hot, outdoors, summerLightweight long-wear base, powder only where neededHeavy full-coverage foundation
Cool, indoors, eveningLuminous base, cream blush, gentle powderMatte everything — it reads flat in low light
Beach or coastalWater-resistant base, waterproof mascaraAnything sheer that needs reapplying
Emotional ceremonyWaterproof liner and lashes, blotted lipNon-waterproof mascara, glossy lids

None of this is guesswork by the wedding morning. That’s what the trial is for.

The three products that actually hold a look together

  1. A primer chosen for your skin, not for the finish. Grip primers and blurring primers do opposite jobs. Using the wrong one is worse than using none.
  2. Waterproof on the eyes, always. Liner, mascara, and lashes if you’re wearing them. This is non-negotiable at a wedding.
  3. A blotted, layered lip. Colour, blot, colour again. It outlasts anything applied in one pass, and it survives a glass of wine.
This is a wedding image

What happens when it does need a touch-up

It usually doesn’t, but the honest version is: after eight hours, the T-zone may want blotting and the lip will want a refresh after dinner. Every bride I work with leaves the room with a small kit — blotting papers, the lip, and a pressed powder matched to her base. Two minutes, once, is all it takes.